Turn fan spending into athletic revenue.
The financial platform that transforms everyday purchases into sustainable funding for college athletics—without asking fans for donations.
The NIL era changed everything
$20M+
Schools now need $20 million or more annually just to remain competitive in recruiting and retaining top athletes in the NIL era.
98 percent
Only 2% of passionate fans contribute $10,000+ annually, while 98% want to help but have no practical way to participate.
7 out of 10
Traditional boosters are experiencing fatigue in the NIL era of rising program costs.
Capture revenue from every fan purchase
Homecrowd automatically converts routine fan spending into athletic program revenue. When fans shop at 80,000+ participating retailers using their linked cards, we capture affiliate commissions and redirect them to support their team. No donations required. No behavior change needed. Just existing spending transformed into sustainable athletic funding.
how it works
Link your existing credit/debit card
Simply connect your card via secure connection to gain access to your reward points, access exclusive team content, and redeem for prizes.
how it works
Shop normally at 80k+ retailers
We've partnered with some of the most beloved online retailers so you get points for things you already buy.
how it works
Everyone wins
Now fans get points towards exclusive experiences and schools generate revenue for their programs. It's a positive sum game.
50M
Passionate college sports fans nationwide
$1k
Annual team-related spending per fan
80K
Participating retail partners
The market already exists
Why force behavior change when you can capture some of the value created through everyday fan purchases.
FUNDS THE TEAM YOU NEED
New Revenue Stream
Access the 98% of fans currently unable to contribute through traditional donation programs.
BUILT FOR THE FANS
Zero Fan Friction
Access the 98% of fans currently unable to contribute through traditional donation programs.
SECURE AND TRUSTWORTHY
Enterprise-Grade Platform
Bank-level security, real-time analytics, and compliance-first design built for institutional buyers.
