Turn fan spending into revenue.

Every fan spends money every day. Homecrowd sends a share of it to their school and never asks them for a dollar.

Homecrowd Logo

Where the new money has to come from

  • $20M+

    Annual burden on athletics

    Schools now need $20 million or more annually just to remain competitive in recruiting and retaining top athletes in the NIL era.

  • 98%

    of fans are not contributing

    Only 2% of passionate fans contribute $10,000+ annually, while 98% want to help but have no practical way to participate.

  • 4 out of 10

    Donors feel fundraising fatigue

    Traditional boosters are experiencing fatigue from constant solicitations for ever-larger contributions to keep pace with rising costs.

Turn everyday purchases into program revenue

Almost every online purchase carries a commission, and it goes to whoever referred the sale. Homecrowd makes your department the referrer. Fans link a card once, then shop at more than 80,000 stores the way they already do. You get a check every month.

  1. A packed stadium beneath an open roof, with a 0:0 scoreboard.
    Watch the game
  2. A silhouetted fan looking at a phone against a warm orange background.
    Shop at any of our thousands of partners
  3. Homecrowd rewards preview: 1,000 points earned, with rewards at 1,500, 5,000, and 10,000 points. Each goal unlocks the next reward.
    Collect and redeem points
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SHOP SMARTER. CHEER LOUDER.
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SAME CART. NEW SCOREBOARD.
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SHOP SMARTER. CHEER LOUDER.
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SAME CART. NEW SCOREBOARD.
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SHOP SMARTER. CHEER LOUDER.
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SAME CART. NEW SCOREBOARD.

How it works

STEP 01

Link the card they already carry

Fans link the debit or credit card they already carry, through the same encrypted connection their banking app uses. It takes about a minute and happens once. Homecrowd never sees a card number, never stores a password, and never charges the card. After that you never ask them for anything again.

Link the card they already carry

STEP 02

Shop normally at 80k+ retailers

Groceries, gas, shoes, dinner before the game. Over 80,000 stores are in the network, and a share of every purchase goes to the department.

Shop normally at 80k+ retailers

STEP 03

The money comes back

Now fans get points towards exclusive experiences and schools generate revenue for their programs. It's a positive sum game.

The money comes back

50M

College sports fans in the U.S.

$40B+

What they spend every year

80K

Stores already in the network

The NIL era changed the math

The spending is already happening

Every donation program starts by asking someone to do something new.

Homecrowd starts with what they already do.

What your department gets

REVENUE

Revenue that isn't a donation

Homecrowd reaches the ninety-eight percent who were never going to write a check, and the money arrives every month instead of once a season. It takes nothing from your annual fund or your collective.

ADOPTION

Zero Fan Friction

A fan links a card once. After that there is no app to open, no code to enter and no reminder email from you. Fans drop out of programs they have to remember, and there is nothing here to remember.

TRUST

Enterprise-Grade Platform

Card data never touches Homecrowd. The connection is the one your bank already uses, and every dollar traces back to the purchase behind it. Your team sees a live dashboard instead of a quarterly PDF.

Coming Soon

Call the score. Prove you know your team

Pick the final score before the game starts, compare predictions with friends, and earn points toward rewards.

Complete challenges to win rewards

Take on challenges by yourself or with friends. Earn points toward tickets, team experiences, and more.

Share the game as you see it.

Use custom Homecrowd templates to share your moments from the game.

Homecrowd app is available

Join the crowd.Back your team.

Our partner schools

Give your athletic program an easier way to grow. Homecrowd connects everyday fan spending with ongoing funding, helping your team generate more support without relying only on traditional donations.

  • Creighton University
  • Boise State University
  • West Virginia University
  • University of Cincinnati

Find out what your fan base is worth

Homecrowd partners with several flagship schools. We’ll show you what the first ninety days could look like.