A Note From the Founders

That's not a line. We grew up playing basketball together in Utah, and we were lucky enough to live out a dream: suiting up at BYU, playing in front of arenas full of people who showed up for us, then taking the game professionally around the world. But look at our lives today and college is the source of nearly all of it. We married our wives there. Our closest friends are the guys we shared a locker room with. The discipline we run our company on came from those coaches and those seasons. Even this business exists because two kids who met in a Utah gym never stopped being teammates. College sports didn't just give us some of our favorite years. It built the entire lives we live now.

That's what we want for the next generation, and it's why we pay close attention to what's happening in college athletics. We supported NIL when it arrived and we still do; players deserve to share in what they help create. But the shift has changed the math for athletic departments, and the programs feeling it first are the ones that never sell out an arena but shape thousands of lives anyway. Keeping those opportunities alive takes new revenue, and every department in the country is looking for it.

We didn't come to this problem cold. Our first business helped schools' corporate partners save on shipping and logistics, and sent the schools six-figure checks from the savings. It worked, but it could only reach a handful of companies per school. The thing we couldn't stop thinking about was everyone else. A school doesn't have fifty corporate partners. It has fifty thousand fans, and they’re already spending money every day. Groceries. Gas. Shoes. Dinner before the game. The loyalty was there. The spending was there. We decided to connect the two. We'd spent our whole careers on the receiving end of fan support. Building the pipe that lets it flow the other way felt less like a business idea and more like the obvious next thing to do with our lives.

And the best part is that none of this asks fans to change a thing. A portion of everyday spending has always flowed back somewhere; it's the same playbook behind airline miles and hotel upgrades, and it's been part of commerce for decades. Homecrowd began as a simple question: what if that flow pointed at the programs fans love? Link a card once, then go on living. The shoes already in the cart, the dinner already planned: a portion of that spending now routes to the athletic department. It costs nothing extra, and it works at any distance and any budget. For the fan who bleeds their school's colors from three states away, everyday life is now enough.

This was never about funding a single team. What flows through Homecrowd supports the department as a whole, the teams that fill stadiums and the ones that rarely make a headline alike. New revenue in this era doesn't always arrive as one big check. It arrives as thousands of fans sending a little back, month after month, from wherever they live. That money didn't exist before. Now it can.

Right now there are tens of thousands of student-athletes in the middle of the same experience that shaped us, finding their people and becoming who they're going to be. Making sure the next kid gets that chance is the whole reason this company exists. The debt we owe college sports is one we'll be paying our whole lives, and honestly, we wouldn't have it any other way. We think fans feel some version of that same debt. We built Homecrowd so they can pay it back too, just by living their lives. If you've read this far, that's probably you.